Allison Geddish, CCP Director of Membership Development, discusses:
CCP's Approach to Membership Growth and Development
Ongoing marketing to support your program at your launch, and year after year
"Membership growth starts during a program’s launch, but certainly doesn’t end there! CCP surveys members yearly, and we use these survey results to help customize marketing strategies that support our physician clients. We consider their patient base and unique practice elements to create consistent marketing plans to pursue new members. This may include things like: visual marketing, campaign outreach via phone, mail or email, web-based marketing and support, advertising and more. We are constantly innovating alongside our physician clients to find what is most effective.
As for membership retention, it really is the backbone of a successful program. Satisfied, loyal members not only remain in the program over time, but they are also the best referral source to help grow the program. CCP provides our clients with retention and satisfaction strategies around topics like: scheduling members’ concierge physical exams, consistent and one-on-one member communications, phone/email connectivity, training for staff and more. CCP also hosts their own health and wellness activities to offer members, like online programs, seminars, most recently, an app."
As for membership retention, it really is the backbone of a successful program. Satisfied, loyal members not only remain in the program over time, but they are also the best referral source to help grow the program. CCP provides our clients with retention and satisfaction strategies around topics like: scheduling members’ concierge physical exams, consistent and one-on-one member communications, phone/email connectivity, training for staff and more. CCP also hosts their own health and wellness activities to offer members, like online programs, seminars, most recently, an app."