Large Medical Groups and Healthcare Organizations: The New Frontier for Concierge Medicine2/29/2024 Gone are the days where concierge medicine could only exist in private practice! Today, there are flexible models that are uniquely suited to support large, vertically integrated health systems, medical groups and hospitals. In fact, these healthcare organizations are now CCP's fastest growing market.
We are currently supporting large medical groups from coast to coast. They include some of the country's most well-known hospital systems, and smaller regional physician groups. Not-for-profit groups and for-profit. Even large specialty practices. There are several reasons these programs are taking off:
Many of the organizations we support started by testing just one physician and growing from there. Oftentimes, it was a single physician or a small physician group with a successful Concierge Choice Physicians program in place that was eventually acquired by a larger group. The acquiring group could see the value the program generated in terms of revenue, physician morale and patient satisfaction, and so they made the business decision to grow the program with new physicians in their network. In either case, the CCP programs proved successful, satisfying a need in the marketplace with healthcare organizations, their physicians and their patients. To learn about some of the work we've done with large healthcare organizations:
If you are a healthcare executive, or you are a physician who is part of a group and would like to learn more, click here to get on the invite list for our upcoming symposium on Concierge Medicine in Healthcare Organizations. Or, as always, give us a call at 877.888-5590 or email [email protected] for a casual chat about our programs and how you might benefit.
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How the right membership model works for specialists who see patients on an ongoing basis ![]() Cardiologists make up Concierge Choice Physician’s largest specialty group. It’s no surprise. Membership surveys show that patients consider their cardiologist the most important health provider in their network, the one they turn to before all other physicians for advice, comfort and counsel. Today, we explore the evolution of a concierge program and practice of one of our many cardiologist clients. Client: Initially, a cardiologist that was part of a larger group in a busy metropolitan area. Today, a solo practictioner with a private practice in the same area. The cardiologist was originally affiliated with a cardiology group that saw thousands of area residents. He had a large and successful practice with many loyal patients who he treated on a long-term basis. He was highly respected by his medical community and patient base. Concern: This cardiologist prided himself on establishing strong, personal relationships with his patients in order to move them toward better heart health. As the pressure to see more and more patients mounted, his style of medicine became impossible to sustain. He needed more time.
How We Got Started: As part of a larger group, the cardiologist had an obligation to his colleagues and his patients. He didn’t want to enter into a scenario that upend their business structure or style. The physician heard that CCP’s flexible approach to to membership medicine made it possible for specialists like him to benefit and reached out. CCP analyzed the data from his practice and surveyed his patients. The results confirmed what everyone had suspected: a membership program would be highly advantageous to the cardiologist, and extremely well received by his eager patients. About the Model: There were several possibilities he could explore, but the cardiologist wished to pace himself and start with a no-risk, blended model called the “Hybrid Choice.” This unique model, exclusive to CCP, would allow him to offer a membership program as a service option. He’d continue to see his traditional patients and his colleagues would not need to change their practice style at all. The program would simply be an option for those patients who wanted more time and support from their cardiologist. This approach works especially well for specialists, many of whom see patients for episodic care as well as ongoing care. It also allows them to maintain referral relationships and continue to accept insurance and government programs, as before. No patients are dismissed, and the business structure of the practice remains intact. The program operates right alongside the traditional practice, in the same space. How Did the Program Do?: As predicted, the cardiologist’s program was overwhelmingly successful. He sold out his limited membership program immediately upon launching and had a waiting list of patients ready to join. It became apparent that graduating to a full-model concierge practice, where all patients were members, was the right move for him. It would allow him to practice the highly personalized, relaxed and compassionate style of medicine he enjoyed practicing, with patients who valued him and prioritized their health. How it’s Going: After two years, he left his group practice and started a solo Concierge Choice cardiology practice. Today, he has hundreds of concierge patients, and continues to see consult with new patients for episodic treatment. These new patients are invited to join his concierge practice when they become patients he sees on an ongoing basis. This new stream of patients continues to grow his membership program and keep it financially lucrative and strong. As Quoted in “Health News Digest”: “What I like about this model is that it reflects the kind of medicine I practiced when I first started out—when I had the time to get to know my patients.” |
ABout CCPFor almost 20 years, Concierge Choice Physicians has served as the largest provider of the full range of concierge programs available today – including the Hybrid Choice™, Transitional and the FullFLEX™ models. Archives
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